Fininis Nikolaos

Design Strategy & Innovation
nsfininis@gmail.com

ABOUT

I am a Business Performance Management Consultant with a designer’s mindset and a deep belief in the power of empathy. I find joy in listening closely to leaders and teams, understanding their challenges, and translating their vision into strategies that are not only innovative but also practical and human-centered.

My work combines strategic thinking with hands-on execution. By leveraging methodologies such as Design Thinking, Lean Six Sigma, and the OKRs framework, I guide businesses in defining their vision, structuring their organisations, and designing roadmaps that connect ambition with measurable outcomes. I also help define KPIs, shape organisational cultures, and craft brand-led strategies that resonate emotionally while delivering commercial impact.

Having collaborated directly with executives, I have learned that the real value lies not only in creating a strong plan but in staying present throughout execution - monitoring progress, ensuring alignment, and adapting strategies as businesses grow. I see my role as both a strategic partner and a trusted guide, helping organisations achieve sustainable success while cultivating cultures of purpose, accountability, and growth.

Ultimately, my personal aim is to showcase the impact of empathy and good design in business: building structures that are resilient, brands that inspire, and strategies that truly come to life.

WORK

Business Performance Management Consultant
altoValue | Athens

We help executives turn their vision into measurable results using the altoValue Change Management Framework, powered by OKRs. We organise companies and build business dream teams to execute their strategy, deliver results, and enjoy the journey.
We work closely with leadership to define strategic goals, design actionable roadmaps,and monitor progress to ensure outcomes are achieved.
Beyond OKRs, we support organisations in structuring their teams, defining KPIs, shaping business culture, and designing impactful brand strategies.

May2024 - prsesent

altoValue logo

Strategy & Innovation Lead
Dot&Line | Athens

We believe that strategic design and creative expression go hand in hand, and we use both to craft memorable brands that reflect your beliefs and values.
We help businesses identify their unique essence and tell the story in their own voice. From strategy to visual communication we help brands Explore, Design and Express themselves.
Our work combines creative with strategic thinking, balancing scientific, artistic and simplicity principles.
From concept to creation, we bring your beliefs to life.

Oct2023 - prsesent

dotandline logo

Strategy & Innovation Lead
STIRIXIS Group | Athens

The catalyst of True Prosperity.
At STIRIXIS Group, we helped clients Dream big, Achieve their goals, and Be Proud of the results. As internationally awarded growth engineers, we offered a diverse range of services to exceptional clients.
As Strategy and Innovation Lead, I guided the design of strategic pathways to True Prosperity, ensuring smooth execution and turning strategy into tangible growth. I lead a team that clarified ambiguity, shaped purpose, and ignited growth.

Jan2022 - Sep2023

STIRIXIS Group logo

Founder
Spectrum Design Thinking | London

At Spectrum we design brands that a have positive impact to the world. We use Design Thinking methodologies to provide business and personal growth. Our team specialises in Digital and Traditional marketing, Business development, Personal brand design and promotion, Revenue growth and Streamlining business processes.

Jan2020 - Mar2023

Spectrum DT logo

Business Design, Innovation & Experience Design
Ernst & Young | Athens

Consulting on experience design and end-to-end development of new digital products. Gathering customer insights by conducting surveys and workshops to acquire both qualitative and quantitative data; benchmarking and conducting market analysis; designing protypes on Figma and delivering them for development.

Sep2021 - Jan2022

EY logo

Business Designer
Business of Brand Group | London

Working alongside the senior team of BoB to growth strategies for businesses. Then, briefing and managing the implementation of the brand strategies. Designing the end-to-end of a brand system and going through developing product, channel and campaign strategies that feed down to activation. Part of a very senior team of creative and business people that deliver strategic growth to an array of different scale-up businesses.

May2017 - May2020 (3 years)

BoB logo

Brand Strategy Intern
SVIDesign | London

Working closely with the senior management on various branding projects. Creating the strategies and collateral for various implementations, online and offline, and presenting the designs back to the high profile clientele of the agency. Additionally, developing the internal marketing strategy for the agency by working closely with the founder and senior marketing management.

Jan2016 - Apr2016 (4 months)

Design Manager Assistant
Coco-Mat | Athens

Assisting in managing and coordinating managing and coordinating a team of 17 people that created a bespoke, full-wood bike for the Coco-Mat brand. We went from concept designs to material selection and prototyping, and delivered a full working model that was the base for the manufacturing of the final product.

Apr2014 - Sept2014 (6 months)

Coco-Mat logo

Product Design Consultant
NSF Design | Athens

Working as a freelancer consultant and product designer for various agencies, specialising on furniture and household products. From concept design to prototypes and manufacturing.

Sept2013 - Sept2014 (12 months)

Marketing Assistant
Lidge Advertising | Athens

Designing marketing collateral for online and offline experiential marketing initiatives for corporates. Part of a multidisciplinary creative team of illustrators, graphic designers, artworkers and marketers.

2007-2009 (2 years)

EDUCATION

MA Design Strategy and Innovation
Brunel University | London
1 Year Course

2014-2015
Brunel logo

BA Product Design
AKTO College by Middlesex University | Athens
4 Year Course

2009-2013
AKTO logo

BSc General Agriculture & Viticulture
Agricultural University of Athens | Athens
5 Year Course

2004-2010

PROJECTS & AWARDS

Publication | Learning from Nature: Design Drives Revolution
Design Management Institute Review Journal

Sep2016

Competition | Saffron Brand Prize (Short-listed)
Saffron Brand Consultants | London

Aug2015

Workshop | LaunchBox Workshop St. Etienne
St. Etienne Design Biennale | St. Etienne

Mar2015

Exhibition | Contemporary Utensils, Contemporary Design
Benaki Museum | Athens

Apr2013

Conference | Topic: "Λαϊκός Πολιτισμός & Αστική Κουλτούρα" (Folk Culture and Urban Heritage).
"The 10 commandments of design by Dieter Rams, and the connection of each designer with their era" - AKTO | Athens

May2013

Competition | Gold Prize, “Arbez” Pen & Markers Product Design Competition
Zebra | Japan

Mar2011


SKILLS

Strategy & Business Performance
Strategy Desing
Strategic Planning
Strategy Execution
Performance Management
Business Transformation
Business Growth Strategies

Leadership & Organisational Development
Executive Leadership Coaching
Leadership Development
Organisational Design & Structures
Business Culture Design
Change Management
Stakeholder Engagement

Design, Brand & Innovation
Brand Strategy Design
Purpose-led Business Strategy
Brand Development & Identity
Strategic Marketing
Communication Planning
Creative Direction

Methodologies & Approaches
Design Thinking
Systems Thinking
Objectives & Key Results (OKRs)
Key Performance Indicators (KPIs)
Business Insights & Analytics
Lean Six Sigma

COMPETENCIES
AI logo
CERTIFICATIONS

Stay Competitive Using Design Thinking
LinkedIn Learning (show credentials)

Dec2023

Good Design Drives Business
LinkedIn Learning (show credentials)

Nov2023

Change Management: Real World Strategies & Tools
Udemy (show credentials)

Aug2023

Business Strategy Consulting Mastery: Mini MBA Course
Udemy (show credentials)

Jun2023

Project Management Complete: Everything for Everyone
Udemy (show credentials)

Mar2023

Systems Thinking: Essential Concepts
Udemy (show credentials)

Jul2022


CONTACT

Email
nsfininis@gmail.com
fininick@yahoo.gr
nikolaos.fininis@spectrumdt.co.uk

Phones
+30 6973 963 756
+44 07413499004

Social Links

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